This (Un)Creative Business

Quick, get me out of this recurring situation of irksome clients who kept stealing the joy of the creative business from me. Blame it on poor luck, maybe it's us, or maybe the big break has yet to come, but truth be told - I'm tired of all these nonsense. Let's see how irritating the top 3 on my dart board can get:

1) The I MUST SEE IMMEDIATE RETURNS Businessman - Behind the guise of an earnest attitude to embrace the new economy talk of branding and creative advertising is an incorrigible approach that believes in putting up haphazardly planned (IS THERE A PLAN AT ALL ANYWAY?) marketing strategies. Ads SCREAM "SALES", "AMAZING RESULTS" and all that ra-ra ALL the time! Ad bookings are done as and when he feels like it. Product taglines change every other day. Better yet, decisions are always done the very LAST minute thinking that all will fall into place as long as he pays...yet for an issue as small as doing a tiny signage, he takes days and a boardroom of brains to deliberate.

2) The I THINK EVERYTHING IS EASY Idiot who thought her middle name is Smart - This woman smutters comments that apparently didn't go through the big brains. She could be saying your idea is good one moment, and trash it the next cos she DOESN'T HAVE A MIND OF HER OWN - it's swayed by where the wind from her boss blows. More insultingly, she could raise some examples of works and thought they could be done like, in a snap. Hallo, what ignorance! It's sad how people who haven't learnt, experienced or seen enough could be calling the shots, determining the value of our works. Big companies won't be paying hundreds of thousand if getting a cow to dance can be done in a blink darling. Your peanuts budget is only enough to pay off my illustrator to draw a nice monkey on surfboard.

3) The CHUP CHUP...WAIT LET ME THINK Old Bird - Having been in the business for some time now, this mad hag is eager to drive others into her realm of nuttiness. NEVER commital until the very very last minute, she takes us through the whirlwind of a vomit-inducing roller coaster ride until the ULTIMATE deadline is declared. Again, thinking (and showing) she's some smart ass, no ideas are ever that good, except hers of course. We've come to a point of not having to propose much but just to hear what she has to say and agree. Yes, that's all we need to do to earn compliments like "Great job!" from her. Nice, isn't it?

Of course, I can give incessant recounts of hellish jobs that are akin to slow-release toxic, waiting to creep to my once fresh mind and turn it all mouldy. What to do? BEAR WITH IT.... better things await once I scrape enough profits from whom my enthusiasm was plundered.